The advantages of E-commerce website for business and customers that we experience as a result of provider of E-Commerce Website Services in Dubai are as follows.
Due to impact of Corona Virus, most of the brick and mortar businesses find it difficult to operate and serve customers with restrictions from authorities.
Some of these restrictions are severe in nature. Firstly, maintain social distance. Secondly, ensure touchless payment. Thirdly, follow restricted hours of operation. Fourth and most important is to wear Safety gear like mask, gloves and etc.
In this situation E-commerce website can be effective as an additional sales channel. As this can result into sustainable business which can easily grow in UAE.
1. Sell beyond physical boundaries:
In a physical store there are limitations in terms of space and geographical area. As a result, one can cater to and provide service to limited set of customers. With an e-commerce website in UAE, these limitations are no more applicable and once can easily expand business to other emirate or to entire world. Apart from that, mobile responsive websites and m-commerce has wiped out any remaining least restraint, if exist.
2. Get Customers with Social Media:
For brick and mortar stores it is necessary to develop branding to position your business in customers mind. Another important factor is to develop relationship with customers to gain trust. With E-commerce website in UAE, in addition to these two drivers, customers can approach your business from search engines. Nowadays, it is common practice where people are gaining new customers on the basis of products attribute or good price without meeting in person. This additional source of customer can be extremely rewarding in the long run for e-commerce businesses as it extend opportunities.
3. Lower Cost of Operation:
One of the most visible positives of e-commerce website in UAE is the reduce cost of operations which is basically the need of the hour bearing Corona Virus Pandemic. Businesses can pass on a ratio of this part of cost saving as discounts to their customers. Here are some of the ways that costs can be reduced with e-commerce:
o Advertising and marketing:
Organic search engine traffic, pay-per-click, and social media traffic are some of the advertising channels that can be cost-effective.
o Personnel: Lesser number of employees can run an e-commerce website. Because, of the automation of checkout, billing, payments, inventory management, and other operational processes
o Real estate: This one is a no-brainer. An e-commerce merchant just need to display products online without having a physical space as store.
4. Faster Product Display:
In physical stores, customer are required to scout and search for desired product through number of aisles. The desired product might or might not be in stores or in some cases customer just might not be able to reach the product even if it is present in the store or service executive may fail to locate it for them. This is opportunity lost and customer might look for other options next time.
But with E-commerce website in UAE, customers can filter with various options to locate desired product within few clicks. Thus, with navigation or use a search box the product search process is faster and easier than in physical retail stores. Some websites remember customer preferences and shopping lists to facilitate repeat purchase.
5. Reduce Cost and Travel Time:
Considering the pandemic situation, it is not easy for customers to travel long distances to reach their preferred physical store. E-commerce website in UAE, allows them to visit the same store online with just a few mouse clicks. In addition, they can shop for desired products at comfort of their own in completely safe environment.
6. Provide Comparison Shopping:
E-commerce website in UAE can facilitate comparison shopping. Multiple brands products can be easily compared on various aspects as to price, delivery date, color, material etc. Therefore, comparison shopping is easier in E-commerce store without moving physically moving from one store to another.
7. Enable Deals, Bargains, Coupons, and Group Buying:
Businesses with their E-commerce Website can easily manage and monitor multiple promotions. This can help to track which work and which did not by enabling deals, bargains, coupons and group buying. There are physical equivalents available. But, online shopping makes it much more convenient.
8. Provide Immense Information of Products in your E-commerce Website:
Online display of products overcome the physical scarcity of space and facilitate opportunity to provide as much detail and possible. Also, lot of products can be put into multiple web pages. Straightway, without worrying about shelf space and product display.
We as provider of E-Commerce Website Services in Dubai, realize that It is difficult to equip employees to respond to customers who require information across product lines. E-commerce websites in UAE can make additional information easily available to customers. Most of this information is provided by vendors and does not cost anything to create or maintain.
9. Create Markets for New Products as an E-commerce business:
Buyers and sellers of new innovative products can find it difficult to locate each other in the physical world. Because, it require immense research and contact with right people. With E-commerce Website, it is only a matter of the customer searching for the product in a search engine. One example that we identified as provider of E-commerce Website Services in Dubai is of purchase of obsolete parts. One can throw entire equipment. Otherwise, look for the spares parts on internet. As today we can locate parts online with great ease.
10. No restrictions on opening Hours for E-commerce Business:
Physical Store timings during pandemic situation are cut down. So as to, avoid congestion and gathering of people. E-commerce websites in UAE can run 24/7 for order booking. Additionally , one can easily execute deliveries during non-restriction hours of lock down. From merchant’s point of view, this increases the number of orders they receive as they are open all time. For customer’s, they can easily shop on their own time as E-commerce website in UAE are “always open.
As provider of E-commerce Website service in Dubai we recommend that physical stores must consider E-commerce website in UAE. E-commerce websites are additional sales channel. This can leverage business growth. Most Importantly, it can provide important facilities to customers.